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Offer interest‑free split payments

Don't lose another sale. Instalments for up to 12 months

Retail finance made easy

We set you up and train your team

A real person gets you live, trains your staff and stays one call away

Fast credit decisions

Lightning fast scoring and simple application flow for clients

Get paid quickly

You get the full amount, we take the credit risk, not you

How to get started?

A hand holding a phone showing the Ayan Pay application form in a furniture showroom

Apply

Quick and easy application process. No integration needed.

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A shop assistant and a customer shaking hands in a furniture showroom

Offer

Offer interest-free finance to your customers

2
A merchant at a laptop seeing a confirmation that £1,200 has landed in their account

Get paid

Receive payments daily or at a frequency convenient for you

3

How retail finance works

Ayan Pay dashboard showing a new order being created with goods description and cost

Create order with the item and price in your dashboard

Phone showing a text message from Ayan Pay containing a payment link for the customer

Send link to client with the offer

Phone showing a confirmed instalment plan receipt with order total and deposit paid

Client confirms order and completes application

Start offering with Ayan PayBoost your sales

Questions
Worth Asking

Ayan Pay is a regulated Deferred Payment Credit (DPC) product provided by Ayan Capital Ltd, which is authorised and regulated by the Financial Conduct Authority. It helps businesses offer eligible customers 0% payment plans through one link.

Your team adds the customer and purchase details, chooses the payment term and sends one link. The merchant portal provides an overview of applications and their current status. Your team can open a purchase request to view progress, give team members their own portal access, export application records and contact Ayan Pay support.

The customer reviews the purchase and completes the application on their own device. They provide personal and financial details, and the application is assessed using affordability, credit, identity and fraud checks. If approved, they review the payment breakdown, sign the agreement, set up Direct Debit and make the first payment by card. After purchase, they can view their plan, payment schedule and payment history in their account.

Applications are assessed using affordability, credit, identity and fraud checks. Not every application will be approved.

No. Your team creates the purchase request in Ayan Pay's merchant portal, sends the customer a link and manages applications and their progress in the same portal.

Personal data is encrypted in transit and at rest. Access is limited to authorised team members, monitored and logged. Ayan Capital Ltd is registered with the Information Commissioner's Office (ZB613240). More information is available in our Privacy Policy.

Ayan Pay supports 0% payment plans over 3, 6, 9 or 12 months. The minimum purchase amount is £100 and the maximum is £5,000 per agreement.

It's when a business lets customers pay over time instead of all at once, usually through a finance provider. Ayan Pay runs it end to end: your customer pays in interest-free instalments, you get the full amount upfront.

Sign up with Ayan Pay — we set you up and train your team, no website integration or new hardware needed. From there you create the order, send the customer a link, and they complete the application.

Still have questions?

Contact us

About the team

Backed by experience you can trust

100,000+
People have already applied
12 years
Experience in banking and finance
10 million+
Customers trust Alif Bank Group, built by our founders
Members of the Ayan team at the London officeThe wider Ayan team together in the officeMembers of the Ayan team on the office walkway

Come see us

in London

  • 4th Floor, 1 Kingdom Street, London W2 6BD
  • Everyday9 AM – 6 PM
  • Phone and WhatsApp+44 20 3802 0292
Map showing the Ayan Pay office at 1 Kingdom Street, London